Abstract
Purpose: The purpose of this paper is to investigate how product modularity (PM) is related to mass customization (MC) capability and plant competitiveness. Design/methodology/approach: The paper tests hypothesized relationships using structural equation modeling with an international dataset. Findings: PM is not directly related to plant competitiveness. Inter-functional design coordination (IDC) is found to be critical in fostering plant competitiveness. Practical implications: Managers need to put IDC mechanisms in place to foster MC capabilities and, thereby, enhance plant competitiveness. Originality/value: While the existing literature mostly argues for a direct relationship between PM and competitiveness, the paper shows that IDC and MC capability are crucial intervening variables in this relationship.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 46-61 |
| Number of pages | 16 |
| Journal | European Journal of Innovation Management |
| Volume | 13 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1 2010 |
| Externally published | Yes |
Keywords
- Competitive strategy
- Design management
- Mass customization
- Plant efficiency
- Product specification
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