The relationship among modularity, functional coordination, and mass customization: Implications for competitiveness

Sohel Ahmad, Roger G. Schroeder, Debasish N. Mallick

Research output: Contribution to journalArticlepeer-review

45 Scopus citations

Abstract

Purpose: The purpose of this paper is to investigate how product modularity (PM) is related to mass customization (MC) capability and plant competitiveness. Design/methodology/approach: The paper tests hypothesized relationships using structural equation modeling with an international dataset. Findings: PM is not directly related to plant competitiveness. Inter-functional design coordination (IDC) is found to be critical in fostering plant competitiveness. Practical implications: Managers need to put IDC mechanisms in place to foster MC capabilities and, thereby, enhance plant competitiveness. Originality/value: While the existing literature mostly argues for a direct relationship between PM and competitiveness, the paper shows that IDC and MC capability are crucial intervening variables in this relationship.

Original languageEnglish (US)
Pages (from-to)46-61
Number of pages16
JournalEuropean Journal of Innovation Management
Volume13
Issue number1
DOIs
StatePublished - Jan 1 2010

Keywords

  • Competitive strategy
  • Design management
  • Mass customization
  • Plant efficiency
  • Product specification

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