The quality of price as a quality cue

Research output: Contribution to journalReview article

77 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)401-405
Number of pages5
JournalJournal of Marketing Research
Volume42
Issue number4
DOIs
StatePublished - Nov 1 2005

Cite this

The quality of price as a quality cue. / Rao, Akshay R.

In: Journal of Marketing Research, Vol. 42, No. 4, 01.11.2005, p. 401-405.

Research output: Contribution to journalReview article

@article{48c03d2acbdc4824a3569d6d9f8833bb,
title = "The quality of price as a quality cue",
author = "Rao, {Akshay R}",
year = "2005",
month = "11",
day = "1",
doi = "10.1509/jmkr.2005.42.4.401",
language = "English (US)",
volume = "42",
pages = "401--405",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "4",

}

TY - JOUR

T1 - The quality of price as a quality cue

AU - Rao, Akshay R

PY - 2005/11/1

Y1 - 2005/11/1

UR - http://www.scopus.com/inward/record.url?scp=28444481739&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=28444481739&partnerID=8YFLogxK

U2 - 10.1509/jmkr.2005.42.4.401

DO - 10.1509/jmkr.2005.42.4.401

M3 - Review article

VL - 42

SP - 401

EP - 405

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 4

ER -