The Process of Brand Image Formation and Development through Product Design

Ehsan Naderi, Iman Naderi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publication2nd International Marketing Management Conference, Tehran.
Pages95-109
Number of pages15
StatePublished - 2008

Cite this

Naderi, E., & Naderi, I. (2008). The Process of Brand Image Formation and Development through Product Design. In 2nd International Marketing Management Conference, Tehran. (pp. 95-109)

The Process of Brand Image Formation and Development through Product Design. / Naderi, Ehsan; Naderi, Iman.

2nd International Marketing Management Conference, Tehran.. 2008. p. 95-109.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Naderi, E & Naderi, I 2008, The Process of Brand Image Formation and Development through Product Design. in 2nd International Marketing Management Conference, Tehran.. pp. 95-109.
Naderi E, Naderi I. The Process of Brand Image Formation and Development through Product Design. In 2nd International Marketing Management Conference, Tehran.. 2008. p. 95-109
Naderi, Ehsan ; Naderi, Iman. / The Process of Brand Image Formation and Development through Product Design. 2nd International Marketing Management Conference, Tehran.. 2008. pp. 95-109
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year = "2008",
language = "English (US)",
pages = "95--109",
booktitle = "2nd International Marketing Management Conference, Tehran.",

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AU - Naderi, Iman

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BT - 2nd International Marketing Management Conference, Tehran.

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