| Original language | English (US) |
|---|---|
| Title of host publication | 2nd International Marketing Management Conference, Tehran. |
| Pages | 95-109 |
| Number of pages | 15 |
| State | Published - 2008 |
The Process of Brand Image Formation and Development through Product Design
Ehsan Naderi, Iman Naderi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution