The prime time diet: A content analysis of eating behavior and food messages in television program content and commercials

Mary T Story, P. Faulkner

Research output: Contribution to journalArticlepeer-review

142 Scopus citations

Abstract

The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.

Original languageEnglish (US)
Pages (from-to)738-740
Number of pages3
JournalAmerican journal of public health
Volume80
Issue number6
DOIs
StatePublished - 1990

Fingerprint Dive into the research topics of 'The prime time diet: A content analysis of eating behavior and food messages in television program content and commercials'. Together they form a unique fingerprint.

Cite this