The positive effect of related tweeting during a live television show on advertising effectiveness

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	The proceedings of the 2018 conference of the American Academy of Advertising
Editors	H Gangadharbatla
Pages	101
State	Published - Mar 2018

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@inproceedings{5f74bc2d9bb746d386af9be6866477c9,

title = "The positive effect of related tweeting during a live television show on advertising effectiveness",

author = "Segijn, \{Claire M\} and T Araujo and Voorveld, \{H A M\} and Smit, \{E G\}",

year = "2018",

month = mar,

language = "English (US)",

pages = "101",

editor = "H Gangadharbatla",

booktitle = "The proceedings of the 2018 conference of the American Academy of Advertising",

}