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The perceptual fluency effect on pleasurable online shopping experience
Hyunjoo Im
, Sharron J. Lennon
, Leslie Stoel
Design, Housing, and Apparel
Research output
:
Contribution to journal
›
Article
›
peer-review
80
Scopus citations
Overview
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Dive into the research topics of 'The perceptual fluency effect on pleasurable online shopping experience'. Together they form a unique fingerprint.
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Keyphrases
Perceptual Fluency
100%
Online Shopping Experience
100%
Fluency Effect
100%
Aesthetic Evaluation
44%
Visual Information
33%
Behavioral Intention
33%
Mediating Effect
22%
Information Quality
22%
Multivariate Analysis of Variance
22%
Online Shoppers
22%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
11%
Preference Evaluation
11%
Behavioral Outcomes
11%
Mediating Role
11%
Evaluation Outcomes
11%
Poor Quality
11%
Two-level
11%
Design Methodology
11%
Strong Impact
11%
Affective Response
11%
Structural Equation Analysis
11%
Online Consumer Behavior
11%
E-tailers
11%
Online Experiment
11%
Variance Equation
11%
Aesthetic Preference
11%
Aesthetic Pleasure
11%
Blurry Image
11%
Managerial Implications
11%
Small Images
11%
Psychology
Multivariate Analysis of Variance
100%
Consumer Behavior
50%