The new product design and business development program: Engineers and business students join with industry to create new products

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The new product design and business development program are discussed. Business and engineering product development leaders are trained because students experience the full product development cycle in a realistic setting. Many of the graduates have gone on to product development positions in companies. Research results are just starting to be generated from the product development process studies conducted in parallel with the projects. Companies are benefiting from the creation of real product prototypes and real business plans.

Original languageEnglish (US)
Pages (from-to)5075-5080
Number of pages6
JournalASEE Annual Conference Proceedings
StatePublished - Dec 1 1999
Event1999 ASEE Annual Conference and Exposition: Engineering Education to Serve the World - Cahrlotte, NC, United States
Duration: Jun 20 1999Jun 23 1999


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