The name game: How naming products increases psychological ownership and subsequent consumer evaluations

Jennifer L. Stoner, Barbara Loken, Ashley Stadler Blank

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Fingerprint

Dive into the research topics of 'The name game: How naming products increases psychological ownership and subsequent consumer evaluations'. Together they form a unique fingerprint.

Medicine & Life Sciences

Business & Economics

Social Sciences