The name game: How naming products increases psychological ownership and subsequent consumer evaluations

Keyphrases

• Consumer Research 100%
• Consumer Evaluation 100%
• Psychological Ownership 100%
• American Culture 50%
• Multiple Products 50%
• Purchase Intention 50%
• Willingness to Accept 50%
• Presentation Format 50%
• Intention to Accept 50%
• Product Presentation 50%
• Purchase Willingness 50%

Social Sciences

• Consumer Research 100%
• Ownership 100%
• Willingness to Accept 50%
• Brand Name 50%

Economics, Econometrics and Finance

• Ownership 100%
• Willingness to Pay 100%
• Brand Name 100%