The Mary Poppins effect: Exploring a relationship between playfulness and creativity with the alternative uses test

Barry Kudrowitz, Sarah Alfalah, Caitlin Dippo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

Prior research suggests there may be a relationship between play and creativity. In this study we focus on how the perception of playfulness of a creativity assessment relates to the performance on said creativity assessment. It is hypothesized that individuals who view an activity as play will be more creative than those that view that same activity as work. In this study, 106 professional engineers and scientists were given the alternative uses test (AUT). At the conclusion of the test, the participants were asked to subjectively rate the playfulness of that activity on a work-play scale of 1-5. Using quantity of ideas as an indicator of creative potential on the AUT, there was a strong positive correlation (r2=.94) between creativity scores on the AUT and the playfulness ratings of the AUT. Specifically participants who viewed the activity as play (rating a 4 or 5) on average developed over twice as many ideas on the AUT than participants who viewed that activity as work (rating a 1). As data was available on number of patents awarded to each of these participants, we also found a moderate relationship between AUT scores and quantity of patents.

Original languageEnglish (US)
Title of host publicationProceedings - D and E 2016
Subtitle of host publication10th International Conference on Design and Emotion - Celebration and Contemplation
EditorsSteven F. Fokkinga, Hester van Zuthem, Geke D.S. Ludden, Nazli Cila, Pieter M.A. Desmet
PublisherUniversidad de los Andes
Pages459-464
Number of pages6
ISBN (Electronic)9789461867254
StatePublished - Jan 1 2016
Event10th International Conference on Design and Emotion, D and E 2016 - Amsterdam, Netherlands
Duration: Sep 27 2016Sep 30 2016

Publication series

NameProceedings - D and E 2016: 10th International Conference on Design and Emotion - Celebration and Contemplation

Other

Other10th International Conference on Design and Emotion, D and E 2016
CountryNetherlands
CityAmsterdam
Period9/27/169/30/16

Keywords

  • Alternative uses
  • Assessment
  • Creativity
  • Patents
  • Play

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  • Cite this

    Kudrowitz, B., Alfalah, S., & Dippo, C. (2016). The Mary Poppins effect: Exploring a relationship between playfulness and creativity with the alternative uses test. In S. F. Fokkinga, H. van Zuthem, G. D. S. Ludden, N. Cila, & P. M. A. Desmet (Eds.), Proceedings - D and E 2016: 10th International Conference on Design and Emotion - Celebration and Contemplation (pp. 459-464). (Proceedings - D and E 2016: 10th International Conference on Design and Emotion - Celebration and Contemplation). Universidad de los Andes.