The market sentiment and stock market: the case of social media stocks during the COVID-19 pandemic

Amber R. Eisenschenk, Daehoon Han, Jong Min Kim

Research output: Contribution to journalArticlepeer-review

Abstract

This research investigates the stocks for various popular social media sites and the correspondence with the social popularity surrounding those sites. The social media companies that had the highest stocks trading activity tended to be sites that also had high components to marketing on their websites, such as Etsy and Meta. The study looked and analysed the fluctuations of stock prices that these social media companies experience over time. With the presence of the COVID-19 pandemic in early 2020, there is evidence of increased popularity and stock price of all researched social media companies. This analysis also looked at the recent effects of Elon Musk’s current purchase of the popular social media company, Twitter.

Original languageEnglish (US)
Pages (from-to)34-47
Number of pages14
JournalInternational Journal of Environment, Workplace and Employment
Volume7
Issue number1
DOIs
StatePublished - 2023

Bibliographical note

Publisher Copyright:
Copyright © 2023 Inderscience Enterprises Ltd.

Keywords

  • COVID-19 pandemic
  • social media sites
  • stock price

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