Original language | English |
---|---|
Journal | Journal of Advertising Research |
State | Published - 1988 |
Cite this
The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly. / Eighmey, John.
In: Journal of Advertising Research, 1988.Research output: Contribution to journal › Article
@article{693181ccfb4e470a8e8ac149e29b916c,
title = "The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly",
author = "John Eighmey",
year = "1988",
language = "English",
journal = "Journal of Advertising Research",
issn = "0021-8499",
publisher = "World Advertising Research Center",
}
TY - JOUR
T1 - The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly
AU - Eighmey, John
PY - 1988
Y1 - 1988
M3 - Article
JO - Journal of Advertising Research
JF - Journal of Advertising Research
SN - 0021-8499
ER -