The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly

John Eighmey

Research output: Contribution to journal › Article

Original languageEnglish
JournalJournal of Advertising Research
StatePublished - 1988

Cite this

The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly. / Eighmey, John.

In: Journal of Advertising Research, 1988.

Research output: Contribution to journal › Article

Eighmey, J 1988, 'The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly', Journal of Advertising Research.
Eighmey J. The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly. Journal of Advertising Research. 1988.
Eighmey, John. / The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly. In: Journal of Advertising Research. 1988.
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year = "1988",
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