| Original language | English |
|---|---|
| Journal | Journal of Advertising Research |
| State | Published - 1988 |
The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly
John Eighmey
Research output: Contribution to journal › Article › peer-review
John Eighmey
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | Journal of Advertising Research |
| State | Published - 1988 |