The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly

John Eighmey

Research output: Contribution to journalArticle

Original languageEnglish
JournalJournal of Advertising Research
StatePublished - 1988

Cite this

The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly. / Eighmey, John.

In: Journal of Advertising Research, 1988.

Research output: Contribution to journalArticle

@article{693181ccfb4e470a8e8ac149e29b916c,
title = "The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly",
author = "John Eighmey",
year = "1988",
language = "English",
journal = "Journal of Advertising Research",
issn = "0021-8499",
publisher = "World Advertising Research Center",

}

TY - JOUR

T1 - The Main Effects of Science on Advertising: The Good, the Bad, and the Ugly

AU - Eighmey, John

PY - 1988

Y1 - 1988

M3 - Article

JO - Journal of Advertising Research

JF - Journal of Advertising Research

SN - 0021-8499

ER -