The Longitudinal Dimension of Social-Mediated Movements: Hidden Brokerage and the Unsung Tales of Movement Spilloverers

Alvin Zhou, Aimei Yang

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

This study traces the retweet networks among a group of movement spilloverers spanning across five social-mediated movements (i.e., People’s Climate March, Women’s March, #GrabYourWallet, March for Our Lives, and #StoptheBans) and examines the longitudinal inter-movement dynamics. Our analysis reveals that movement spillover is a widespread phenomenon existing in ideologically compatible movements across issue areas and lasted over 5 years. We also found that movement spilloverers functioned as relationship brokers both within their original movement networks and across movements. We identified four types of brokers based on their movement memberships and flows of information, and explored the unique characteristics of these brokers. We found that itinerants and representatives are exceptionally influential among the general public and media, whereas coordinators commend considerable influence among politicians. Representatives are most effective when influencing the activist community. Theoretical and practical implications are also discussed.

Original languageEnglish (US)
JournalSocial Media and Society
Volume7
Issue number3
DOIs
StatePublished - 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© The Author(s) 2021.

Keywords

  • brokerage
  • longitudinal network dynamics
  • movement spillover
  • social-mediated movements

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