The knowledge construction network of engagement research: Examining scholars’ star collaborators, embeddedness, and influence

Jordan Morehouse, Adam J. Saffer

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

Engagement is not new to the public relations lexicon. Yet, despite its significance in practice and the increasing scholarly attention, engagement has become a convoluted ideograph. Engagement has been critiqued as unorganized, lacking in a unified definition, and absent of a unified method of measurement. Still, it is a fundamental concept to the field. We take a network perspective to examine the construction of knowledge of engagement in the public relations literature. Broadly, we ask how scholars' direct and indirect connections influence our understanding of engagement? Using two bibliometric analysis techniques, we reveal and assess the connections among scholars, theories, concepts, and engagement types to inform future researchers’ scholarly endeavors into engagement.

Original languageEnglish (US)
Article number101924
JournalPublic Relations Review
Volume46
Issue number3
DOIs
StatePublished - Sep 2020

Keywords

  • Bibliometric analysis
  • Co-authorship analysis
  • Co-citation analysis
  • Engagement
  • Knowledge construction
  • Network analysis
  • Public relations scholarship
  • Sociology of science

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