The integrative model of behavioral prediction and message-based HIV prevention: Optimizing documents in South African health commu

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations

Abstract

This chapter demonstrates the usefulness of an integrative model of behavioral prediction (IM) for the design of culturally appropriate HIV interventions. The argument builds on three discussions: a delineation of the specific intervention design questions that the IM can address, an illustrative analysis of the types of interventions that are required as a function of the population's location on an intention - behavior continuum, and lastly, a response to a pervasive concern about the applicability of the IM to non-Western cultures. The chapter's unifying contention is that the IM is a useful tool for the design of culturally appropriate HIV interventions because it explains behavior as a function of the unique cultural background of the target population.

Original languageEnglish (US)
Title of host publicationAdapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS
Subtitle of host publicationOptimizing documents in South African health commu
EditorsP H Swanepoel, H Hoeken
Place of PublicationAmsterdam
PublisherJohn Benjamins Publishing Company
Pages49-69
Number of pages21
ISBN (Print)9789027290106, 9789027232472
DOIs
StatePublished - Aug 14 2008

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    Yzer, M. (2008). The integrative model of behavioral prediction and message-based HIV prevention: Optimizing documents in South African health commu. In P. H. Swanepoel, & H. Hoeken (Eds.), Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDS: Optimizing documents in South African health commu (pp. 49-69). John Benjamins Publishing Company. https://doi.org/10.1075/z.140.04yze