The integrated model of behavioral prediction as a tool for designing health messages: Theory and Practice

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Designing Messages for Health Communication Campaigns
Subtitle of host publication	Theory and Practice
Editors	H Cho
Place of Publication	Thousand Oaks, CA
Publisher	Sage
Pages	21-40
State	Published - 2012

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@inbook{395b7ade6b494746a60c7cb6e907f1dc,

title = "The integrated model of behavioral prediction as a tool for designing health messages: Theory and Practice",

author = "Yzer, {M C}",

year = "2012",

language = "English",

pages = "21--40",

editor = "H Cho",

booktitle = "Designing Messages for Health Communication Campaigns",

publisher = "Sage",

}