The influence of prior industry affiliation on framing in nascent industries: The evolution of digital cameras

Mary J. Benner, Mary Tripsas

Research output: Contribution to journalArticlepeer-review

158 Scopus citations

Abstract

New industries sparked by technological change are characterized by high uncertainty. In this paper, we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study digital cameras introduced from 1991-2006 by firms from three prior industries. We hypothesize and find that: (1) prior industry experience shapes a set of shared beliefs that results in similar and concurrent firm behavior; (2) firms notice and imitate the behaviors of firms from the same prior industry; and, (3) as firms gain experience with particular features, the influence of prior industry decreases. This study extends previous research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices.

Original languageEnglish (US)
Pages (from-to)277-302
Number of pages26
JournalStrategic Management Journal
Volume33
Issue number3
DOIs
StatePublished - Mar 1 2012

Keywords

  • digital photography
  • dominant designs
  • industry evolution
  • managerial beliefs
  • technological innovation

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