The influence of identification on professional sport team brand associations

Stephen Ross, J. James

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)115-129
JournalInternational Journal of Sport Management
Volume8
StatePublished - 2007

Cite this

The influence of identification on professional sport team brand associations. / Ross, Stephen; James, J.

In: International Journal of Sport Management, Vol. 8, 2007, p. 115-129.

Research output: Contribution to journalArticle

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title = "The influence of identification on professional sport team brand associations",
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pages = "115--129",
journal = "International Journal of Sport Management",

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TY - JOUR

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AU - James, J.

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JO - International Journal of Sport Management

JF - International Journal of Sport Management

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