The influence of customer use of corporate websites: Corporate social responsibility, trust, and word-of-mouth communication

Soo Yeon Hong, Hyejoon Rim

Research output: Contribution to journalArticle

33 Citations (Scopus)

Abstract

This study investigates the potential of organization websites from the customer's perspective. The findings include significant direct effects of customers' use of corporate websites on their perceptions of a company's corporate social responsibility and their trust in the company, and indirect effects of their use of corporate websites on positive word-of-mouth through trust. The results also indicate a close link between perception of corporate social responsibility and trust.

Original languageEnglish (US)
Pages (from-to)389-391
Number of pages3
JournalPublic Relations Review
Volume36
Issue number4
DOIs
StatePublished - Nov 1 2010

Fingerprint

social responsibility
website
Websites
customer
communication
Communication
Industry
organization
Word-of-mouth communication
Corporate websites
Corporate Social Responsibility
Word-of-mouth
Web sites
Direct effect
Indirect effects
Social trust

Keywords

  • Corporate social responsibility
  • Trust
  • Website use
  • Word-of-mouth

Cite this

The influence of customer use of corporate websites : Corporate social responsibility, trust, and word-of-mouth communication. / Hong, Soo Yeon; Rim, Hyejoon.

In: Public Relations Review, Vol. 36, No. 4, 01.11.2010, p. 389-391.

Research output: Contribution to journalArticle

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