The impact of website attractiveness, consumer-website identification, and website trustworthiness on purchase intention

Zui Chih Lee, Jennifer L Yurchisin, Chih Te Lin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Fingerprint Dive into the research topics of 'The impact of website attractiveness, consumer-website identification, and website trustworthiness on purchase intention'. Together they form a unique fingerprint.

Engineering & Materials Science