The impact of website attractiveness, consumer-website identification, and website trustworthiness on purchase intention

Zui Chih Lee, Jennifer L Yurchisin, Chih Te Lin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

This pilot study examined the antecedents of consumers' intention to purchase from apparel retail websites, including website attractiveness, consumer-website identification, and website trustworthiness. A structural equation model was used to test hypotheses that were derived from social identity theory and previous research concerning online consumer behavior. The results of this study indicated that consumers' perceptions of the attractiveness of an apparel retail website directly and positively influence the degree to which they identify with that website. Furthermore, the degree to which consumers identify with an apparel retail website directly and positively influences consumers' perceptions of the trustworthiness of the website. Lastly, the level of trust consumers experience with apparel retail websites is directly and positively related to their intentions to purchase from the website.

Original languageEnglish (US)
Title of host publicationProceedings - 9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010
Pages301-306
Number of pages6
DOIs
StatePublished - Nov 29 2010
Event9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010 - Yamagata, Japan
Duration: Aug 18 2010Aug 20 2010

Publication series

NameProceedings - 9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010

Other

Other9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010
CountryJapan
CityYamagata
Period8/18/108/20/10

Keywords

  • Apparel
  • Attractiveness
  • Identification
  • Purchase intention
  • Retail
  • Trust
  • Website

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  • Cite this

    Lee, Z. C., Yurchisin, J. L., & Lin, C. T. (2010). The impact of website attractiveness, consumer-website identification, and website trustworthiness on purchase intention. In Proceedings - 9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010 (pp. 301-306). [5590538] (Proceedings - 9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010). https://doi.org/10.1109/ICIS.2010.148