The Impact of Social Comparisons on Nonprofit Fund Raising

Jen Shang, Rachel Croson

Research output: Chapter in Book/Report/Conference proceedingChapter

38 Scopus citations


This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.

Original languageEnglish (US)
Title of host publicationExperiments Investigating Fundraising and Charitable Contributors
EditorsMark Isaac, Douglas Davis
Number of pages14
StatePublished - Apr 26 2006

Publication series

NameResearch in Experimental Economics
ISSN (Print)0193-2306


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