This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.
|Original language||English (US)|
|Title of host publication||Experiments Investigating Fundraising and Charitable Contributors|
|Editors||Mark Isaac, Douglas Davis|
|Number of pages||14|
|State||Published - Apr 26 2006|
|Name||Research in Experimental Economics|