The impact of interactivity and vividness on consumer escapism and intention to use a 3D virtual store

Bo Ra. Joo, Jennifer Huh, Juanjuan Wu

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish (US)
StatePublished - Sep 2018
EventFashion and the Future of Design Symposium - St. Paul, United States
Duration: Sep 1 2018Sep 30 2018


SymposiumFashion and the Future of Design Symposium
Country/TerritoryUnited States
CitySt. Paul

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