The impact of innovation and technology in the global marketplace

S. A. Zahra, A. J. Ali

Research output: Contribution to journalArticlepeer-review


This special issue addresses the link between innovation and technology and competitive conditions and strategies in the global marketplace. Analysis is presented for both individual and high-tech industries. A total of 9 papers are presented, including the following: culture, organisation in the workplace, and hindrances to US high-tech competitiveness; innovation and competitive advantage in global competition; dynamics of competition in US and Japanese pharmaceutical companies; managing technological innovation in the global software industry and the future prospects for managing technology in the global market. -N.Davey

Original languageEnglish (US)
JournalJournal of Euromarketing
Issue number3-4
StatePublished - Jan 1 1994


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