The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth

Keyphrases

• Mediating Role 100%
• Brand Warmth 100%
• Female Consumers 100%
• Plus-size 100%
• Inclusive Fashion 100%
• Fashion Advertising 100%
• Body Size 80%
• Brand Attitude 60%
• Purchase Intention 40%
• Brand Purchase 40%
• Brand Performance 40%
• Consumer Response 20%
• Mediation Analysis 20%
• Two-level 20%
• Between-subjects Design 20%
• Body Image 20%
• Brand Manager 20%
• Brands as Intentional Agents Framework 20%
• Multivariate Analysis of Covariance 20%

Psychology

• Multivariate Analysis 100%
• Analysis of Covariance 100%
• Mediation Analysis 100%

Social Sciences

• Body Size 100%
• Mediation Analysis 25%
• Multivariate Analysis 25%