The impact of candidate name order on election outcomes

Joanne M. Miller, Jon A. Krosnick

Research output: Contribution to journalArticlepeer-review

202 Scopus citations
Original languageEnglish (US)
Pages (from-to)291-330
Number of pages40
JournalPublic Opinion Quarterly
Issue number3
StatePublished - 1998

Bibliographical note

Funding Information:
JON KROSNICK is professor in the departments of psychology and political science at Ohio State University. JOANNE MILLER is a Ph.D. candidate in the department of psychology at Ohio State University. The authors would like to thank Shannon Davis, Heath Dil-lard, Stephanie Gray, Scott Harper, Neil Heldman, Ann Hulse, Lezley Kijowsji, Laura Lowe, Michelle Maxim, Laura McNulty, Cheryl Robinson, Greg Robinson, and Lesley White for their help in preparing the data sets analyzed here, as well as Karen Cotton from the Franklin County Board of Elections. The authors are also grateful to Paul Beck, Herb Asher, Leandre Fabrigar, and Penny Visser for their very helpful advice. This research was supported by the National Institute of Mental Health (grant T32-MH19728-03, providing a predoctoral traineeship to the first author) and by the National Science Foundation (grant SBR-9022192, providing a fellowship for the second author at the Center for Advanced Study in the Behavioral Sciences). All data and documentation necessary to replicate this analysis are available from the authors. Correspondence regarding this article should be addressed to Joanne M. Miller or Jon A. Krosnick, Department of Psychology, The Ohio State University, 1885 Neil Avenue, Columbus, Ohio 43210 (E-mail: or

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