The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an

Stuart Albert; Edward Adams

doi:10.4324/9780203361726

The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an

Stuart Albert
, Edward Adams

Academics (Law)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

26 Scopus citations

Original language	English (US)
Title of host publication	Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
Subtitle of host publication	Integrating Strategy, Marketing, Communication, an
Editors	Bertrand Moingeon, Guillaume Soenen
Publisher	Routledge Taylor & Francis Group
Pages	35-50
Number of pages	16
ISBN (Print)	0203361725, 9780203361726
DOIs	https://doi.org/10.4324/9780203361726
State	Published - Aug 29 2003

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10.4324/9780203361726

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Albert, S., & Adams, E. (2003). The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an. In B. Moingeon, & G. Soenen (Eds.), Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives: Integrating Strategy, Marketing, Communication, an (pp. 35-50). Routledge Taylor & Francis Group. https://doi.org/10.4324/9780203361726

The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an. / Albert, Stuart; Adams, Edward.
Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives: Integrating Strategy, Marketing, Communication, an. ed. / Bertrand Moingeon; Guillaume Soenen. Routledge Taylor & Francis Group, 2003. p. 35-50.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Albert, S & Adams, E 2003, The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an. in B Moingeon & G Soenen (eds), Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives: Integrating Strategy, Marketing, Communication, an. Routledge Taylor & Francis Group, pp. 35-50. https://doi.org/10.4324/9780203361726

Albert S, Adams E. The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an. In Moingeon B, Soenen G, editors, Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives: Integrating Strategy, Marketing, Communication, an. Routledge Taylor & Francis Group. 2003. p. 35-50 doi: 10.4324/9780203361726

Albert, Stuart ; Adams, Edward. / The hybrid identity of law firms : Integrating Strategy, Marketing, Communication, an. Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives: Integrating Strategy, Marketing, Communication, an. editor / Bertrand Moingeon ; Guillaume Soenen. Routledge Taylor & Francis Group, 2003. pp. 35-50

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The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an

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