Original language | English (US) |
---|---|
Title of host publication | Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives |
Subtitle of host publication | Integrating Strategy, Marketing, Communication, an |
Editors | Bertrand Moingeon, Guillaume Soenen |
Publisher | Routledge Taylor & Francis Group |
Pages | 35-50 |
Number of pages | 16 |
ISBN (Print) | 0203361725, 9780203361726 |
DOIs | |
State | Published - Aug 29 2003 |
The hybrid identity of law firms: Integrating Strategy, Marketing, Communication, an
Stuart Albert, Edward Adams
Research output: Chapter in Book/Report/Conference proceeding › Chapter
23
Scopus
citations