As news organizations continue to explore the opportunities and challenges presented by engagement with audiences across digital and social media platforms in the creation and sharing of news and in the development of news-oriented products, they also offer up uniquely personal investment pathways and emotional ties for their audiences. This commentary considers conceptualizations of emotion and individual agency in engagement with journalists, news organizations, and the process of newsmaking. We suggest that exploring more forms of engagement and accepting them as part of the news process can encourage the sharing of emotion and the development of positive emotional connections to journalists and news content and products. This is important to consider as audiences move from influencing the profession of journalism to becoming one of its indispensable creators.
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