The Gods can help: Exploring the effect of religiosity on youth risk-taking behavior in Indonesia

Denni Arli, Helene Cherrier, Hari Lasmono

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study explores the impact of intrinsic versus extrinsic religiosity on youth risk-taking behaviors in Indonesia. Our analysis on Indonesians aged 18-24 shows that intrinsic religiosity has a significant impact on individual's perception of risk-taking. Understanding the significant role that intrinsic religiosity plays in the lives of youth and their risk-taking behaviors offers new ways to promote responsibility and risk-free behavior. We argue that, rather than distancing from religiosity, spirituality and faith, social marketers and public policy makers should be working closely with religious institutions to enact social change among the youth.

Original languageEnglish (US)
Pages (from-to)253-268
Number of pages16
JournalInternational Journal of Nonprofit and Voluntary Sector Marketing
Volume21
Issue number4
DOIs
StatePublished - Jan 1 2016
Externally publishedYes

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