This study explores the impact of intrinsic versus extrinsic religiosity on youth risk-taking behaviors in Indonesia. Our analysis on Indonesians aged 18-24 shows that intrinsic religiosity has a significant impact on individual's perception of risk-taking. Understanding the significant role that intrinsic religiosity plays in the lives of youth and their risk-taking behaviors offers new ways to promote responsibility and risk-free behavior. We argue that, rather than distancing from religiosity, spirituality and faith, social marketers and public policy makers should be working closely with religious institutions to enact social change among the youth.
|Original language||English (US)|
|Number of pages||16|
|Journal||International Journal of Nonprofit and Voluntary Sector Marketing|
|State||Published - Jan 1 2016|