The gain/loss concept and the evaluator: First some good news, then some bad

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Abstract

D. R. Mettee and E. Aronson's (1974) gain/loss model of attraction is concerned with the effect of interpersonal evaluations that change from positive to negative or from negative to positive. The model uses the gain/loss concept to predict evaluatees' reactions to changes in evaluation feedback. In the present research, the 1st study was designed to test hypotheses derived from an application of the gain/loss concept to evaluators. These hypotheses were tested with 40 female college students who thought they were taking part in a study of the "construction of different kinds of evaluations." The evaluators were shown (a) to have been aware of the impact of gain/loss evaluations, and (b) to have constructed evaluations that changed from positive to negative or from negative to positive either to punish an evaluatee, in the first instance, or to reinforce her, in the second. A 2nd study, using 24 college women, determined that when Ss were not required to include both positive and negative information in their evaluations, they did not construct gain/loss evaluations. Results are discussed in the context of the generality of the gain/loss concept of evaluation. (19 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)430-436
Number of pages7
JournalJournal of personality and social psychology
Volume35
Issue number6
DOIs
StatePublished - Jun 1977

Keywords

  • interpersonal evaluations that change from positive to negative or negative to positive, reactions to feedback changes, college females, application of gain/loss model of attraction

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