The future is bright: Recent trends and emerging topics in behavioral operations

Karen Donohue, Kenneth Schultz

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations


This chapter provides an informed perspective on the current and future state of behavioral operations (BeOps) research. A survey of papers published in five key operations management (OM) journals finds that the rate of publication for BeOps research has more than doubled over the past 5 years. The survey also reveals interesting trends in the types of OM applications explored, methodologies used, and behavioral assumptions tested in recent behavioral research. The chapter concludes by outlining four emerging topic areas for behavioral investigation including healthcare operations, retail operations, social and sustainable operations, and supply chain risk.

Original languageEnglish (US)
Title of host publicationThe Handbook of Behavioral Operations
Number of pages33
ISBN (Electronic)9781119138341
ISBN (Print)9781119138303
StatePublished - Jan 1 2019

Bibliographical note

Publisher Copyright:
© 2019 John Wiley & Sons, Inc.


  • Actions
  • Healthcare operations
  • Intentions
  • Reactions
  • Retail operations
  • Social and sustainable operations
  • Supply chain risk december 2017


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