The freedom to choose: Elite female athletes' preferred representations within endorsement opportunities

Keyphrases

• Women's Sport 100%
• Freedom of Choice 100%
• Athletic Performance 100%
• Sportswomen 100%
• Elite Female Athletes 100%
• Knowledge-how 50%
• Athletics 50%
• Femininity 50%
• Female Athletes 50%
• Financial Rewards 50%
• Sport Management 50%
• Don't Know 50%
• Sexual Appeal 50%
• Traditional Ideology 50%
• Management Scholar 50%
• Gendered Expectations 50%

Social Sciences

• Femininity 100%
• Tuition Fee 50%
• Sport Management 50%
• Know How 50%

Psychology

• Femininity 100%