The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Marla B.Royne Stafford; Tim Reilly; Stephen J. Grove; Les Carlson; Rishi Bhandari; John Copeland

doi:10.2501/JAR-51-1-136-152

The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Marla B.Royne Stafford
, Tim Reilly
, Stephen J. Grove
, Les Carlson
, Rishi Bhandari
, John Copeland

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	136-152
Number of pages	17
Journal	Journal of Advertising Research
Volume	51
Issue number	SUPPL. 1
DOIs	https://doi.org/10.2501/JAR-51-1-136-152
State	Published - 2011
Externally published	Yes

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title = "The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities",

author = "Stafford, \{Marla B.Royne\} and Tim Reilly and Grove, \{Stephen J.\} and Les Carlson and Rishi Bhandari and John Copeland",

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journal = "Journal of Advertising Research",

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T2 - An analysis of progress and missed opportunities

AU - Stafford, Marla B.Royne

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AU - Grove, Stephen J.

AU - Carlson, Les

AU - Bhandari, Rishi

AU - Copeland, John

PY - 2011

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DO - 10.2501/JAR-51-1-136-152

M3 - Article

AN - SCOPUS:85032069467

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VL - 51

SP - 136

EP - 152

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - SUPPL. 1

ER -

The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

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