The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Marla B.Royne Stafford; Tim Reilly; Stephen J. Grove; Les Carlson; Rishi Bhandari; John Copeland

doi:10.2501/JAR-51-1-136-152

The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Marla B.Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland

Marketing (Duluth)

Research output: Contribution to journal › Article › peer-review

13 Scopus citations

Original language	English (US)
Pages (from-to)	136-152
Number of pages	17
Journal	Journal of Advertising Research
Volume	51
Issue number	SUPPL. 1
DOIs	https://doi.org/10.2501/JAR-51-1-136-152
State	Published - Jan 1 2011

Publisher link

10.2501/JAR-51-1-136-152

Find It

Find It at U of M Libraries

Cite this

@article{dc377c520ce3453e82bd8faa0a3eef03,

title = "The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities",

author = "Stafford, {Marla B.Royne} and Tim Reilly and Grove, {Stephen J.} and Les Carlson and Rishi Bhandari and John Copeland",

year = "2011",

month = jan,

day = "1",

doi = "10.2501/JAR-51-1-136-152",

language = "English (US)",

volume = "51",

pages = "136--152",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "World Advertising Research Center",

number = "SUPPL. 1",

}

TY - JOUR

T1 - The evolution of services advertising in a services-driven national economy

T2 - An analysis of progress and missed opportunities

AU - Stafford, Marla B.Royne

AU - Reilly, Tim

AU - Grove, Stephen J.

AU - Carlson, Les

AU - Bhandari, Rishi

AU - Copeland, John

PY - 2011/1/1

Y1 - 2011/1/1

UR - http://www.scopus.com/inward/record.url?scp=85032069467&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85032069467&partnerID=8YFLogxK

U2 - 10.2501/JAR-51-1-136-152

DO - 10.2501/JAR-51-1-136-152

M3 - Article

AN - SCOPUS:85032069467

SN - 0021-8499

VL - 51

SP - 136

EP - 152

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - SUPPL. 1

ER -

The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities

Publisher link

Find It

Other files and links

Cite this