The effects of a model's success or failure on subsequent aggressive behavior

It was of interest in the present study to examine the influence of both aggressive and nonaggressive models who are successful or nonsuccessful in reducing aggression from an aggressive opponent. Male and female subjects viewed a same-sexed model interact with an aggressive opponent in a reaction time task. Half the subjects observed an aggressive model while the remaining subjects observed a nonaggressive model. For half the subjects the model was successful in reducing the aggressiveness of the opponent. Results indicated that both the model's behavior and the consequences to the model (success/nonsuccess) were important determinants of subsequent aggression by the subject. Results are discussed in terms of current research and theory in aggression control.