The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events

Panagiotis Adamopoulos, Vilma Todri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

8 Citations (Scopus)
Original languageEnglish (US)
Title of host publication21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining
Subtitle of host publicationKDD 2015
PublisherAssociation for Computing Machinery (ACM)
StatePublished - 2015

Bibliographical note

INFORMS social media analytics best paper award finalist

Cite this

Adamopoulos, P., & Todri, V. (2015). The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. In 21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining: KDD 2015 Association for Computing Machinery (ACM).

The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. / Adamopoulos, Panagiotis; Todri, Vilma.

21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining: KDD 2015. Association for Computing Machinery (ACM), 2015.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Adamopoulos, P & Todri, V 2015, The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. in 21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining: KDD 2015. Association for Computing Machinery (ACM).
Adamopoulos P, Todri V. The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. In 21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining: KDD 2015. Association for Computing Machinery (ACM). 2015
Adamopoulos, Panagiotis ; Todri, Vilma. / The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events. 21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining: KDD 2015. Association for Computing Machinery (ACM), 2015.
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