The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events

Panagiotis Adamopoulos, Vilma Todri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

12 Scopus citations
Original languageEnglish (US)
Title of host publication21st ACM SIGKDD Conference on Knowledge Discovery and Data Mining
Subtitle of host publicationKDD 2015
PublisherAssociation for Computing Machinery (ACM)
StatePublished - 2015

Bibliographical note

INFORMS social media analytics best paper award finalist

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