Abstract
This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 645-649 |
| Number of pages | 5 |
| Journal | Journal of Health Communication |
| Volume | 12 |
| Issue number | 7 |
| DOIs | |
| State | Published - Oct 2007 |
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