Abstract
Despite the potential value of prosocial activities in enhancing user engagement in online communities, research on the relationship between prosocial activities and online community users' behavior. In this research, we examine the impact of tangible donation on online community users' engagement behaviors by using dataset from Reddit, a major online community platform. Our results indicate that, after donating, givers increase their engagement behavior by writing more posts and comments than non-givers. Furthermore, after receiving donation, receivers reduce their engagement behavior by writing fewer posts and comments than non-receivers. Our study serves as one of the first attempts to examine the role of peer-to-peer tangible donation in users' engagement behavior in online community platform, which is a novel way to help people in needs and effective way to induce user participation.
| Original language | English (US) |
|---|---|
| Title of host publication | International Conference on Information Systems, ICIS 2022 |
| Subtitle of host publication | "Digitization for the Next Generation" |
| Publisher | Association for Information Systems |
| ISBN (Electronic) | 9781713893615 |
| State | Published - 2022 |
| Event | 43rd International Conference on Information Systems: Digitization for the Next Generation, ICIS 2022 - Copenhagen, Denmark Duration: Dec 9 2022 → Dec 14 2022 |
Publication series
| Name | International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation" |
|---|
Conference
| Conference | 43rd International Conference on Information Systems: Digitization for the Next Generation, ICIS 2022 |
|---|---|
| Country/Territory | Denmark |
| City | Copenhagen |
| Period | 12/9/22 → 12/14/22 |
Bibliographical note
Publisher Copyright:© 2022 International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation". All Rights Reserved.
Keywords
- Tangible donation
- online community
- user engagement