The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior

Juanjuan Wu, Ahmad Sina

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationInternational Textile and Apparel Association (ITAA) Annual Conference Proceedings
StatePublished - 2018

Cite this

Wu, J., & Sina, A. (2018). The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior. In International Textile and Apparel Association (ITAA) Annual Conference Proceedings