The effect of online visual merchandising cues on consumers’ flow experience, satisfaction, and approach/avoidance behavior

Ahmad Saquib Sina, Juanjuan Wu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationInternational Textile and Apparel Association (ITAA) Annual Conference Proceedings
StatePublished - Nov 2018
EventThe 2018 International Textile and Apparel Association Annual Conference - Cleveland, United States
Duration: Nov 1 2018Nov 30 2018

Conference

ConferenceThe 2018 International Textile and Apparel Association Annual Conference
Country/TerritoryUnited States
CityCleveland
Period11/1/1811/30/18

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