The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior

C. Damminga, Juanjuan Wu, K.P.K. Johnson

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)108-118
JournalJournal of Global Fashion Marketing
Volume3
StatePublished - 2012

Cite this

The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior. / Damminga, C.; Wu, Juanjuan; Johnson, K.P.K.

In: Journal of Global Fashion Marketing, Vol. 3, 2012, p. 108-118.

Research output: Contribution to journalArticle

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