The effect of affiliation motivation on the intention to use groupware in an MBA program

This study examines the impact of affiliation motivation on the intention to use a groupware system. Building on attachment theory, one personality attribute, affiliation motivation, was incorporated into the Technology Acceptance Model to explore groupware use. A study using a group of MBA students that were just beginning to use groupware was conducted to determine if affiliation motivation influences perceived usefulness, perceived ease of use, and intention to use. The results indicated that affiliation motivation was significantly associated with behavioral intention and perceived ease of use when use was voluntary. Implications for instructors who are using or planning to use groupware in their classes are discussed.