The convergent-discriminant matrix: Multitrait-multimethod logic extended to other research decision points

M. B. Rees, W. A. Collins, W. J. Paisley

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationStanford, CA
PublisherInstitute for Communication Research
StatePublished - 1971

Cite this

Rees, M. B., Collins, W. A., & Paisley, W. J. (1971). The convergent-discriminant matrix: Multitrait-multimethod logic extended to other research decision points. Institute for Communication Research.