Abstract
A field test was used to assess the efficacy of pay per view (PPV) and how PPV compared to pay cable programming and videocassette recorder (VCR) rentals. Owners of VCRs perceived PPV differently than did nonowners of VCRs. Differ ences were observed along the dimensions of convenience, ease of operation, control, and perceived value. PPV perceptions did not vary by those currently subscribing to pay cable.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 335-342 |
| Number of pages | 8 |
| Journal | Journal of Broadcasting & Electronic Media |
| Volume | 31 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jun 1987 |
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