TY - JOUR
T1 - The Competitive Environment of Pay Per View
AU - Childers, Terry L.
AU - Krugman, Dean M.
PY - 1987/6
Y1 - 1987/6
N2 - A field test was used to assess the efficacy of pay per view (PPV) and how PPV compared to pay cable programming and videocassette recorder (VCR) rentals. Owners of VCRs perceived PPV differently than did nonowners of VCRs. Differ ences were observed along the dimensions of convenience, ease of operation, control, and perceived value. PPV perceptions did not vary by those currently subscribing to pay cable.
AB - A field test was used to assess the efficacy of pay per view (PPV) and how PPV compared to pay cable programming and videocassette recorder (VCR) rentals. Owners of VCRs perceived PPV differently than did nonowners of VCRs. Differ ences were observed along the dimensions of convenience, ease of operation, control, and perceived value. PPV perceptions did not vary by those currently subscribing to pay cable.
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U2 - 10.1080/08838158709386668
DO - 10.1080/08838158709386668
M3 - Article
AN - SCOPUS:0343699242
SN - 0883-8151
VL - 31
SP - 335
EP - 342
JO - Journal of Broadcasting & Electronic Media
JF - Journal of Broadcasting & Electronic Media
IS - 3
ER -