The Competitive Environment of Pay Per View

Terry L. Childers, Dean M. Krugman

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


A field test was used to assess the efficacy of pay per view (PPV) and how PPV compared to pay cable programming and videocassette recorder (VCR) rentals. Owners of VCRs perceived PPV differently than did nonowners of VCRs. Differ ences were observed along the dimensions of convenience, ease of operation, control, and perceived value. PPV perceptions did not vary by those currently subscribing to pay cable.

Original languageEnglish (US)
Pages (from-to)335-342
Number of pages8
JournalJournal of Broadcasting & Electronic Media
Issue number3
StatePublished - Jun 1987


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