Reframing is a powerful psychotherapeutic intervention. Changing the "frame" in which a person perceives events can change the meaning the person associates with the events. This article describes several types of reframing strategies that have been developed within the context of a model of human behavior and communication known as neurolinguistic programming (NLP). Fundamental assumptions of the NLP model are discussed and several reframing techniques are described. A set of strategies that clinicians can use to redefine behaviors and expand a client's model of the world are illustrated. Development of theoretical and clinical applications of the NLP model and reframing techniques in psychiatric-mental health nursing is an important task for the 1990s To sum up, reframing involves art, science, and technique. This article has described several reframing strategies that were developed within the context of the NLP model of human behavior and communication. The NLP model is rich with clinically useful techniques that augment and complement many nursing interventions. The development of refraining talent requires practice and experience with appropriate supervision. Seasoned practitioners are invited to explore and learn more about the NLP model of communication and the range of therapeutic techniques that are a part of this cutting-edge communication technology. Development of the theoretical and conceptual aspects of reframing and the application of other NLP techniques and strategies is an important focus of work for the 1990s. As nurses use the NLP model in nursing practice contexts, there will undoubtedly be more clinical research that substantiates the value of this intervention technique.