That’s Not News: Audience Perceptions of “News-ness” and Why It Matters

Stephanie Edgerly, Emily K. Vraga

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


When is a tweet considered news? This study uses an experimental design to isolate two features of a headline shared on Twitter to determine the impact on audience ratings of ‘news-ness.’ We examine how people rate a Twitter post about potential government shutdown depending on: the type of story headline (breaking, exclusive, fact check, opinion), and the source of the story/tweet (Associated Press, MSNBC, Fox News). Results show that headline story type and source separately impact news-ness, with partisanship conditioning the influence of source on news-ness. Moreover, we find that ratings of news-ness mediate these effects on intent to verify tweet content, such that higher ratings of news-ness results in lower intent to verify. We argue that more attention needs to be paid to the central role that perceptions of news-ness plays in driving a range of outcomes in today’s social media environment.

Original languageEnglish (US)
Pages (from-to)730-754
Number of pages25
JournalMass Communication and Society
Issue number5
StatePublished - Sep 2 2020

Bibliographical note

Funding Information:
The authors would like to thank the Medill School of Journalism at Northwestern University for providing funding for this study.

Publisher Copyright:
© 2020 Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.


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