“Thank You, Mom”: Mothers, Olympic Athletes, and Procter & Gamble’s Global Brand

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Feminist Perspectives on Advertising
Subtitle of host publication	What's the Big Idea?
Publisher	Bloomsbury Publishing Plc.
Pages	309-330
Number of pages	22
ISBN (Electronic)	9781978781542
ISBN (Print)	9781498528344
DOIs	https://doi.org/10.5040/9781666993424_14
State	Published - Jan 1 2018
Externally published	Yes

Publisher link

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title = "“Thank You, Mom”: Mothers, Olympic Athletes, and Procter \& Gamble{\textquoteright}s Global Brand",

author = "Dunja Antunovic and Michelle Rodino-Colocino",

year = "2018",

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day = "1",

doi = "10.5040/9781666993424\_14",

language = "English (US)",

isbn = "9781498528344",

pages = "309--330",

booktitle = "Feminist Perspectives on Advertising",

publisher = "Bloomsbury Publishing Plc.",

}

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AU - Rodino-Colocino, Michelle

PY - 2018/1/1

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BT - Feminist Perspectives on Advertising

PB - Bloomsbury Publishing Plc.

ER -