Teaching Creative Thinking Skills: A Longitudinal Study

Hyunjoo Im, Brad Hokanson, Kim K.P. Johnson

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


With an increasing degree of complexity in the retail business, future business success for retail professionals will likely require creative problem-solving abilities. Therefore, there is a need for retail merchandising programs to emphasize creative problem solving because creativity can be learned. In this study, we share how an undergraduate-level creative problem-solving class is designed and implemented to enhance retail merchandising students’ creative problem-solving skills. A longitudinal analysis of creativity scores of 45 undergraduate students in a retail merchandising program was conducted to test both short-term and long-term effects of creative problem-solving training on students’ creativity scores. The results provide support for creativity training.

Original languageEnglish (US)
Pages (from-to)129-142
Number of pages14
JournalClothing and Textiles Research Journal
Issue number2
StatePublished - Apr 15 2015

Bibliographical note

Publisher Copyright:
© The Author(s) 2015


  • Torrance test
  • creativity
  • divergent thinking
  • longitudinal study


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